Juan Alfonso

Juan Carlos Alfonso is a well-rounded General Manager with over 22 years of experience in renowned companies like Procter & Gamble, Merck, and Kellogg. His expertise lies in the consumer goods industry, encompassing Beauty & Grooming, Health Care / Pharma, Batteries, Appliances, and Food categories. He boasts international proficiency in Latin America and the Middle East, having worked in Mexico, Venezuela, Brazil, and the United Arab Emirates in various regional roles.

Juan has excelled as a Business Unit Head, demonstrating adept cross-functional and matrix organization leadership skills with P&L responsibility. His managerial scope extends to overseeing Marketing, Finance, Product Supply, Market Research, and Sales teams. Being fully bilingual in English and Spanish, with a proficient level of Portuguese, adds to his global acumen.

His specialties encompass a wide array of skills including Marketing Strategy, Sports Marketing, Consumer Insights & Communication Development, Shopper Marketing, Initiatives Design & Delivery, Digital Marketing, and Portfolio Management. Additionally, his acumen in Management & Leadership and Strategy Development further solidifies his expertise in the field.

Juan Carlos pursued his education in Industrial Engineering with a specialty in Finance at Instituto Tecnológico y de Estudios Superiores de Monterrey. His professional journey includes key positions such as Managing Director - General Manager at Desarrolladores Inmobiliarios Wolstrat, Breakfast Category Director at Kellogg Company, Head of Marketing at Merck Group, and various roles at Procter & Gamble handling different managerial and directorial responsibilities.