Juan Bernardez

Juan Bernardez is an accomplished professional with a diverse educational background and extensive experience in strategic planning, advertising, and consumer behavior.

He holds degrees in Planeamiento estratégico from Escuela Superior de Creativos Publicitarios, Publicidad from Universidad de Palermo, Director de fotografía de cine from Universidad del Cine, and has studied at Colegio del salvador.

Currently, he serves as the Chief Strategy Officer (CSO) at White Rabbit - FCB/Crea, showcasing his leadership skills and strategic acumen.

Juan has a rich history of being involved in various esteemed organizations and roles, including being a Keynote Speaker at Thinking Heads and a former Guía del consumidor Post Covid - Curator/Keynote speaker at Cámara de Comercio de Costa Rica.

He is the Founder of Dystopic Labs 2020, a Think Tank focused on understanding consumer behavior in the post-Covid world, as featured in El Financiero Costa Rica.

Juan Bernardez has also held positions such as Director de Strategic Planning at Escuela Superior de Creativos Publicitarios, Director & Docente Planning at G8, and Founder & Academic Director of La Escuelita Costa Rica, all showcasing his expertise in strategic planning and education.

His speaking engagements and curations on topics like consumer profiles and economic trends have made significant impacts in the industry, evident from his roles at Cámara de Comercio de Costa Rica and El Financiero Costa Rica.

With diverse experiences as a professor, director, strategist, and innovator, Juan Bernardez has left an indelible mark on organizations like TNS - UNIMER CENTROAMERICA, Cafe Britt, Ogilvy & Mather, and Saatchi & Saatchi X.

Juan's expertise extends to leading workshops, serving as a juror at prestigious advertising festivals, and contributing as a guest lecturer at esteemed institutions like Instituto Tecnologico de Costa Rica and Universidad de Buenos Aires.

His career journey encompasses roles as a Strategic Planner at various advertising agencies, highlighting his proficiency in developing effective strategic campaigns and solutions.

Overall, Juan Bernardez is a seasoned professional with a wealth of experience in strategic planning, advertising, consumer behavior, and education, making him a valuable asset to any organization.

His continuous efforts in understanding market dynamics and consumer behavior emphasize his commitment to excellence and innovation in the advertising and strategic planning landscape.