Fache J.R. Greene

J.R. Greene, FACHE, is the Chief Executive Officer of Psychiatric Medical Care (PMC), the nation's largest behavioral healthcare management company with over 400 hospital and health system partners in more than 35 states.12 He is a Fellow of the American College of Healthcare Executives (FACHE) and has held leadership roles in marketing and sales at companies like Coca-Cola, Procter & Gamble, and Revlon before his career in behavioral healthcare.2

Greene serves on several boards and committees:

• Board member of the Nashville Healthcare Council23
• Member of the University of Tennessee Health Science Center College of Medicine Board of Visitors2

Under his leadership, PMC has focused on providing outpatient, inpatient, telehealth, and pediatric psychiatry services, with a historical emphasis on rural areas and recent expansion into urban markets.1 Greene advocates for improved mental health treatment accessibility, including:

• Continued investment in patient data and outcomes
• Recruitment and retention of behavioral health providers
• Promotion of virtual care to ensure wider access
• Advocating for more complete insurance coverage
• Working to reduce the stigma around mental healthcare1

Interestingly, Greene gained national attention as the "Big Orange Tux Guy" when he led the University of Tennessee's football team onto the field for the 1999 national championship game.2