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JP Robinson
Creative Direction, Philanthropy and Marketing
JP Robinson is currently the Creative and Marketing lead at Awakened Films, a video production company based in New Jersey. He has been with the company since March 2022, where he plays a crucial role in developing visual solutions for various clients, including corporations and nonprofits.12
Professional Background
Robinson has a rich history in the music and entertainment industry, having held significant roles in major companies such as Geffen Records and Island Def Jam Records. His expertise includes artist brand development, design, and management, where he has successfully led teams and managed substantial project budgets ranging from $20K to $150K.14
Notable Achievements
- Brand Development: He has contributed to the branding of prominent artists like Rihanna, Janet Jackson, and Michael Jackson.
- Innovative Projects: Robinson partnered with Arcade Creative Group to merge clean energy initiatives with pop culture, showcasing his ability to integrate creativity with social causes.1
- Event Planning: He has directed events for high-profile artists, enhancing their aesthetic appeal and overall experience.1
Personal Approach
At Awakened Films, Robinson emphasizes collaboration and creativity, aiming to create unique visual storytelling that resonates with audiences. His background in the music industry informs his approach to video production, allowing him to bring a fresh perspective to each project.23