Joyce Yip

Joyce Yip is a CPG thought partner with a strong background in category, consumer, shopper, and digital media data, specializing in developing integrated solutions for impacting strategy and activation.

Passionate about translating business questions into technical requirements using analytical tools and insightful storytelling to drive marketing plans, inform product innovation, and optimize campaigns through problem solving and effective communication.

Brings expertise in data analytics including Nielsen and IRI syndicated point-of-sale data, household panel and loyalty card data, Google Analytics and Google Trends, as well as social analytics tools like Netbase and Sprinklr.

Academically, Joyce holds an MBA in Product and Brand Management from Boston College Carroll School of Management, a Bachelor of Arts in Economics with Honors from Harvard University, and completed College Preparatory studies at Boston Latin School.

In her professional journey, Joyce has held roles such as Sr. Customer Development Analyst at Johnson & Johnson, Media Insights Manager at Campbell Soup Company, Media & Analytics Manager at Campbell Soup Company, Associate Brand Manager at Church & Dwight, Co., Inc., Assistant Product Manager at Church & Dwight, Co., Inc., Client Manager at Nielsen Company, Associate Client Manager at Nielsen Company, and Research Associate at Eduventures.