Joy Schoffler is a seasoned global communications strategist and the Principal of Distinctive Edge Partners. With an extensive background in branding, marketing, and events management, she excels in helping clients across the aerospace and defense industries to enhance their value, optimize operations, and capitalize on opportunities. Joy has a successful track record of assisting businesses in various sectors, from startups to established corporations, in achieving their strategic objectives and generating substantial shareholder value.

Having founded and sold Leverage PR, a strategic communications firm, Joy has facilitated significant increases in assets under management for technology and financial services companies. She has also demonstrated her investment acumen as a partner at Ascendant Industries, focusing on cybersecurity, defense, and engineering technology deals. Additionally, in her role as Chief Strategy Officer at Casoro Capital, she spearheaded capital raising efforts and played a pivotal role in launching a tech-enabled REIT, Upside Avenue.

Joy's professional journey includes serving in leadership positions on numerous boards, such as Foundation for the Future, SXSW, and AARP Accelerator. She has been actively involved in shaping policies related to online investing, collaborating with regulatory bodies like the SEC and FINRA during her tenure at CFIRA. Recognized for her exceptional communication skills and entrepreneurial achievements, Joy has received accolades like the Austin Under 40 award and the Women Communicators' 'Outstanding Communicators' award.

A distinguished speaker and media contributor, Joy brings a unique blend of experience from her military service as an officer in the Army Reserves & Texas State Guard. She is an alumna of Pacific Lutheran University, where she pursued a degree in Economics.