Lincoln School of Commerce

Millard HS

Strategic Event & Marketing Director

Leadership
•	Experience as a team leader with clients and volunteers 
•	Program planning goals, objectives, budget development 
•	Develop and maintain partnerships creating a common vision 
•	Build relationships across the community
Communication 
•	Ability to communicate through public speaking
•	Strong verbal and written communication
•	Effective generation of media materials 
•	Create and distribute press releases
Management
•	Experience with fundraising and sponsorship development 
•	Successfully researched and developed a complete business plan 
•	On-site conference management
•	On-site inspections and facility contract negotiations
•	Coordination of conference staff
•	Establish communication with speakers
•	Coordinate and prepare banquet event order to include food and beverage, AV, room set-up, etc.
•	Develop, tabulate and review evaluation results
•	Compile project final report(s)

Performance Planners LLC

Strategic Meeting, Marketing & Event Director

•	Support and implement goals and objectives throughout the planning process for quilt market engaging potential retailers 
•	Assist in determining specific trade show participation based on demographics
•	Closely monitor marketing campaign effectiveness and drive any necessary changes to meet/exceed targets
•	Coordinate, plan and implement all activities while monitoring budgets for each trade show
•	Manage the production, process orders, and trade show inventory
•	Advance on-site project plans for staff to present a quality trade show presence 
•	Secure all documentation including contracts, deposits, and correspondence
•	Ensure contractual deadlines are met and provide quality customer service for contractors and trade show management
•	Analyze individual trade show ROI and collaborate with management for future improvement
•	Create and manage an editorial calendar, working closely with the marketing team
•	Manage development, production and distribution of B2B promotional and collateral materials to support sales and marketing programs leveraging direct and digital mediums
•	Develop and implement processes to enhance educational programs offered through retailers nationwide
•	Write B2B content creating a user-friendly experience for the reader to drive more engagement with the brand

AccuQuilt

B2B Marketing & Events Manager

•	Highly organized and efficient, with proven ability to prioritize  and handle multiple facets of the project
•	Excellent verbal and communication skills with staff members, exhibitors, sponsors, speakers, moderators, attendees and store vendors 
•	Prepare conference timeline and work with staff and volunteers to meet deadlines
•	Establishment of the sponsorship program enhancing fundraising opportunities 
•	Team leader from the initial development stage, implementation and production of the conference
•	Lead program development with the planning team for the new Colorado MarketPlace Conference
•	Assisted in the development and dissemination of quality program materials to “brand” the project 
•	Development program budget and tracked income and expenses 
•	Communicate with the facility sales, service, and catering manager along with the local Convention and Visitors Bureau (CVB) or Chamber of Commerce creating a detailed Banquet Event Order

Center for Rural Affairs

Event Planner

Serve as the Western Nebraska contact to train and support program managers, instructors and coalition members with project development and management primarily in Central and Western Nebraska, Eastern Nebraska as needed. 
•	Meet and educate community members regarding community and business development through entrepreneurial trainings
•	Assist program managers on community development and programmatic development during the initial phases to implement EDGE courses 
•	Create and present PowerPoint presentations for start up coalitions and program manager and instructor trainings
•	Develop and disseminate quality program materials to “brand” project development 
•	Track and monitor community coalition development for EDGE course implementation 
•	Established sponsorship program to enhance fundraising opportunities 
•	Produce and provide marketing  materials to program managers for building coalitions

Joy Marshall