Journo-Baur Charlotte

Charlotte Journo-Baur is the CEO and Founder of Wishibam, a marketplace solution revolutionizing retail by bridging physical and online shopping experiences.

With a strong background in retail and a passion for digital transformation, Charlotte aims to enhance the customer experience by merging the convenience of e-commerce with the personal touch of physical stores.

She has invested 8 million euros in Wishibam's technology, creating a real-time store inventory system that boosts sales (+12%) and foot traffic (+30%), transforming traditional shops into lucrative logistical spaces.

Collaborating with real estate firms, local authorities, and retailers, Charlotte's innovative approach has been recognized by the French government as pivotal for post-Covid retail recovery.

Her educational journey includes studies at Phillips Exeter Academy, emlyon business school, 华东师范大学 in Asia, and Saint Michel de Picpus, focusing on entrepreneurship, corporate finance, strategy, and multilingual skills.

Charlotte's professional experience spans across various roles in renowned organizations such as A.T. Kearney, L'Oréal, Groupe Casino, and Cap Digital, where she excelled in business analytics, product management, and communication.

Passionate about promoting gender equality in business, Charlotte actively engages in discussions on the future of retail, omni-channel strategies, artificial intelligence, and entrepreneurship across platforms like LinkedIn and Twitter.

Her expertise in #DigitalTransformation, #Retail, #Omnichannel, #ArtificialIntelligence, and #eCommerce underscores her commitment to reshaping the retail landscape through innovative solutions.

Charlotte Journo-Baur's vision for Wishibam embodies a harmonious blend of digital and physical retail, setting a new standard for customer-centric shopping experiences.