Jouri Schoemaker

Jouri Schoemaker is the founder of Pieter Pot, an innovative online grocery store based in the Netherlands that specializes in zero-waste delivery. The company replaces traditional plastic packaging with reusable jars and glass bottles, promoting sustainable shopping practices. Schoemaker's vision is to make waste-free shopping accessible and appealing to a broader audience, encapsulated in the concept of "ecovenience," which aims to make sustainable choices more attractive to consumers.12

In addition to his role at Pieter Pot, Schoemaker has a diverse background in entrepreneurship and event organization. He is known for initiating the Dutch Risk Championship and the first-ever Dutch Dodgeball Championship. He was also the Dutch pitching champion in 2016 and serves as a keynote speaker and pitch trainer. His educational background includes multiple degrees in architecture and strategic design from Delft University of Technology, where he graduated with high honors.12

Schoemaker's career has included various roles, such as a business developer and startup mentor, showcasing his commitment to fostering innovation and entrepreneurship in the tech sector.2