Josie Watson

Josie Watson is an IDM qualified digital marketing professional with over 15 years of experience in various direct and digital marketing disciplines.

Throughout her career, she has focused on brand awareness and lead generation, managing marketing programs, content creation, social media marketing, website development, agency liaison, analytics & reporting, and budget control.

Josie is known for her strategic thinking approach, incorporating data, behavioral insights, and consumer understanding into all marketing activities.

Her specialties include B2B Marketing, Direct Marketing, Digital Marketing, Email Marketing, Lead Generation, Consumer Insights, Budget Management, Website Development, Social Media, Event Management, and Marketing Management.

She holds an IDM Professional Diploma in Digital Marketing from The Institute of Direct and Digital Marketing and BA Hons degrees in Business Marketing and French from Ichec Brussels Management School and Keele University, respectively.

Previously, Josie held positions such as Senior Marketing & Communications Manager at Ipsos MORI, Marketing Manager at TwentyCi, Marketing Manager at Foresight Factory, Marketing Executive at Experian, Marketing Assistant at Experian, and Marketing Assistant (interim) at Fossil Group, Inc.