Howard University

North Atlanta High School

Director, Integrated Planning

Account: Pepsi (Mountain Dew, Rockstar Energy, Mountain Dew Energy, Pure Leaf, Lipton, Brisk)

OMD USA

Account: GSK (Theraflu, Robitussin, Advil Respiratory, Dimetapp, Flonase)

Publicis Media

Associate Media Director, Planning

Account: Unilever (Dove, Dove Men + Care, Dove Baby, 7th Generation, Caress, Men's Scale, Schmidt's)

Mindshare

Manager, Planning

* Work closely with Director and VP to prepare media plans which are inclusive of target analysis, budget allocation across tactics, weight (support) levels and reporting for General Market and Small business
* Analyze tactics to recommend how to best allocate the media budget
* Manage day to day plan changes and maintenance of plans
* Work closely with partner agencies and internal teams to ensure that deliverables align with holistic strategy
* Coordinate with account team, buyers and competitive team on numerous areas such as market place conditions, competitive assessments, media opportunities/partnerships and invoice billing/approvals

Accounts: Delta Air Lines, Filippo Berio, Coty

ZenithOptimedia Group I The ROI Agency

Planner, Strategy

* Negotiated, purchased and monitored advertising space on behalf of clients. 
* Aimed to reach the highest number of people in a target audience at the lowest possible cost.
* Liaised and built relationships with clients and media sales companies.
* Negotiated all rates, special placement and added value by medium for all markets.
* Co-managed, with the Media Supervisor, all day-to-day communication on media-related    assignments/issues
* Managed and executed all media plan adjustments including changes in budgets, scheduling and media mix
 
Accounts: Verizon Wireless, H&M, Kering, Swarovski, Boston Beer, General Mills

Assistant Negotiator, Local Activation

• Participated in a 90-day media training program, with two departmental rotations throughout the company
• Built acumen for client relationship management, including but not limited to software functionality, strategic media plan integration and implementation, negotiating, analysis and overall stewardship
• Worked across multiple clients in a variety of departments, such as Verizon Wireless, Delta Air Lines, and 
• Presented a group project to senior management focusing on the importance of targeting and catering advertising to Baby Boomers, which resulted in a full-time opportunity.

Media Trainee

* Assisted with business development efforts. 
* Supported advertising activities by providing website, social media, and marketing assistance.
* Posted and monitored blogs, comments and videos on Twitter, Facebook, Youtube, and other sites. 
* Researched and developed ways to improve engagement and site traffic.

Price Benowitz, LLP

Marketing Intern

*Worked with Edward Hill to compile, organize and publish the information book for the Howard University Football Team.  
*Interviewed players and coaches that included researching their statistics and their background information.

Howard University Department of Sports Information

Media Relations & Informations Intern

* Managed a team of six to develop client proposals, events and implemented public relations activity for the Washington Speed Skating Club.
* Main liaison between client, team and media.
* Coordinated day-to-day account activities which include preparing regular client reports and attending client meetings.
* Created a sponsorship package, including a minimum of five public relations tools, to distribute to local and national companies to increase profit for the organization.
* Commissioned market research, managing promotional events, writing and distributing news stories and press releases to targeted media.
* Developed a thorough market research analysis to assist the organization’s Board in understanding the speed skating culture in the Washington, D.C. area and how it impacts the activities of the club.

Cap Comm Lab

Account Executive

*Assisted with supporting Director, Managers, Assistant Managers, and Coordinators in maintaining and formatting promotional and sales information and advertisements for television shows.
*Worked with the Marketing department and Sales department to accurately promote and advertise specific television shows and events for over 30 television shows and movies.
*Assisted Network Operations and the Broadcast Management Department with the programming and commercial formatting of television shows.
*Worked on tactical projects for sponsorship operations, development, and analysis, as well as work on new products and research potential opportunities for new sponsors for the network.

Turner Broadcasting

On Air Operations TNT, TBS, TCM, Intern

*Lead a Marketing/Publicity campaign to inform over 11,000 students at Howard University students about various yearbook events, photos, ,deadlines, etc. 
*Managed a staff consisting of 10 photo secretaries as well as 3 photographers to assist individuals with Senior, Graduate and Undergraduate students. 
*Revised and Automated the Bison Yearbook student database to ensure a successful and timely process for senior pictures.

Howard University Bison Yerbook

Office Manager

*Assisted the Office Manager in here daily duties to help maintain the environment of the office.
*Managed 10 photography secretaries to help and smoothly run Senior and Undergraduate pictures.
*Revised and Automated the Bison Yearbook student database to ensure a successful and timely process for senior pictures.

Howard University Bison Yearbook

Office Assistant

*Assisted different project managers and Sales Executives with projects to promote CNNWire with over 200 newspapers, magazines, television stations, etc. 
*Assisted Sales Executives with projects, assignments, business deals to gain more affiliates throughout the nation. 
*Worked one on one with over 30 Historically Black Colleges and Universities around the U.S. to promote CNNWire for their radio stations, newspapers, magazines, etc.

Affiliate Services, Intern

*Responsible for reporting the latest news stories for 96.3 FM every Thursday and Friday. 
*Assisted the daily news anchors in preparing to report the latest and most update news
stories to listeners of 96.3 FM.
*Wrote and prepared news scripts for news anchors for the station.

WHUR

News Intern

*Assistant to the Senior Vice President and Director of Trade Creative Services. 
*Planned and assisted with different projects and promotional activities and events for   Cartoon Network, promoting over 30 show televised on Cartoon Network. 
*Worked with artists, designers, and marketing specialists in creating toys, billboards, promotional schemes in promoting specific items to the clients and consumers.

Joshua Williams