Joshua Thomas

Joshua Thomas, known by his LinkedIn username lytrotis, is the founder and CEO of Vibe Kayaks, a Kennesaw, Georgia-based paddle sports manufacturer specializing in affordable, durable kayaks and outdoor gear.12 With a background in graphic communications from the Art Institute of Atlanta, he transitioned from a career in creative and marketing industries (including roles at DMGinc. and Southeastern Adventures Magazine) to pursue his passion for outdoor adventures.23

Key Highlights::

• Vibe Kayaks' Growth: Under his leadership, Vibe Kayaks achieved rapid growth, ranking #137 on the Inc 5000 list in 2018 and maintaining a presence on the list in subsequent years.2 The company reported $10.3 million in revenue by 2025.1
• Product Philosophy: Vibe emphasizes "No Drama" – prioritizing fun, accessibility, and quality in its designs, catering to anglers and outdoor enthusiasts.3
• Industry Recognition: Thomas received multiple Inc5000 awards, including #1,095 (2019) and #3,346 (2021).2
• Professional Background: Before founding Vibe, he co-founded EditionDuo and ExpressProof, focusing on digital publishing and prepress solutions.2

Thomas’s LinkedIn profile (linkedin.com/in/lytrotis) and Twitter (@lytrotis) reflect his dual identity as a creative strategist and outdoor enthusiast.24