Joshua Lasky

Joshua Lasky is the Founder and CEO of Waveform Intelligence, a company he established in August 2023.1 He is a seasoned professional with extensive experience in analytics, finance, and marketing, specializing in content marketing, digital media, and integrated campaigns.1

Professional Background

Throughout his career, Lasky has worked with notable companies and organizations, including:

• The Atlantic
• Government Executive
• Coca-Cola
• Honest Tea

He has also provided consultancy services to Fortune 500 companies, associations, and nonprofit organizations.1

Previous Roles

Before founding Waveform Intelligence, Lasky held several key positions:

• VP for Audience and Insights at Revmade (June 2020 - October 2022)
• Associate Director of Finance, Data & Analytics at Atlantic Media (July 2019 - June 2020)
• Senior Manager, Data & Analytics at Atlantic Media (April 2018 - June 2019)
• Associate Director, Digital Trends and Insights at Atlantic Media Strategies (December 2016 - March 2017)
• Digital Analytics and Business Development Analyst at Atlantic Media (September 2012 - March 2014)1

Expertise and Approach

Lasky is known for his balanced approach to decision-making, combining qualitative and quantitative insights to achieve optimal results. His areas of expertise include:

• Analytics
• Finance
• Marketing
• Content strategy
• Digital publishing
• Data governance

Education

Joshua Lasky holds an MBA in Marketing and Operations from the University of Maryland and has studied International Affairs and Economics at The George Washington University.

Current Focus

As the Founder and CEO of Waveform Intelligence, Lasky is likely applying his diverse experience and expertise to lead his company in providing innovative solutions in the fields of analytics, marketing, and content strategy.1