Joshua Fraser

Joshua Fraser is currently the Senior Originals and Lifestyle Designer at Saucony, where he has been instrumental in developing the brand's lifestyle and collaboration products. His design journey began in his childhood, influenced by his mother's early career at Reebok, which exposed him to the sneaker industry from a young age. He has a rich background in design, having worked with various brands, including Puma, where he focused on women's performance and lifestyle products before joining Saucony in 2016.1

Fraser's role at Saucony involves overseeing significant collaborations and special projects. Notably, he has led creative partnerships with companies like Super7, resulting in unique sneaker designs that merge storytelling with footwear. His approach emphasizes authenticity and meaningful narratives in product design, aiming to create items that resonate with consumers beyond mere aesthetics.12

In addition to his work at Saucony, Fraser's experience includes a variety of roles in the design sector, showcasing his versatility and commitment to innovation within the footwear industry. His contributions have helped shape some of the most memorable products associated with the Saucony brand.3