Josh Whitford

Josh Whitford is the co-founder and Chief Operating Officer (COO) of Yard Mastery Inc, a company that specializes in lawn care education and products.13 Based in Bozeman, Montana, Josh has a background in political science and government, having earned a Bachelor of Science degree in that field.2

Career and Company Overview

Josh Whitford, along with his business partner, started Yard Mastery about four years ago. The company began as a lawn care YouTube channel and has since evolved into a content-driven e-commerce business.1 Yard Mastery's primary focus is on educating homeowners and DIY enthusiasts about lawn care through video content and newsletters, while also selling lawn care products.1

Business Strategy

Under Josh's leadership, Yard Mastery has implemented several key strategies:

1. Content-to-Commerce Model: The company leverages its popular YouTube channel to build an audience and then sells products to this engaged community.1

2. Dropshipping: To manage cash flow and test new products, Yard Mastery utilizes dropshipping through partnerships with companies like Mothership.1

3. Product Development: They have developed their own line of fertilizers and partner with manufacturers to resell products.1

4. Hybrid Fulfillment: Yard Mastery operates with a mix of in-house and drop-shipped products to optimize their operations.1

Entrepreneurial Approach

Josh describes himself as an entrepreneur focused on taking ideas from conception to development.3 He emphasizes the importance of managing cash flow and making data-driven decisions to grow the business sustainably.1 His approach involves starting small, building momentum, and using data to inform product decisions.1

Josh Whitford's LinkedIn profile can be found under the username "therealjosh", where more details about his professional experience and network may be available.3