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Josh Oshinsky
Head of Global Content, PepsiCo
Josh Oshinsky is an accomplished professional with a decorated career in the media industry, having received Emmy, Webby, and Peabody Awards for his outstanding work. He has held significant roles in prestigious organizations such as PepsiCo, Sports Illustrated, TIME, Showtime Networks, FOX Sports, and more.
During his tenure at PepsiCo, Josh served as the Executive Producer and Senior Director of Global Communications, where he spearheaded the launch of the Global content studio, leading content creators from 8 countries to cater to PepsiCo's top 20 markets. Under his leadership, PepsiCo achieved its first Webby and Anthem Awards, showcasing his prowess in global communication strategies.
At Sports Illustrated, Josh excelled as the Vice President of Programming, transforming the video content and strategy of the brand. He played a pivotal role in growing digital video streams from 400 million to over 2 billion within a short span of two years. Additionally, his innovative approach led to the production and direction of the first longform SI content to be broadcasted on external platforms, securing not only viewer engagement but also critical acclaim.
Josh's creative endeavors culminated in a groundbreaking Virtual Reality (VR) docu-series titled 'Capturing Everest,' which earned him an Emmy for Digital Innovation. His strategic acumen is further illustrated by the creation of the SI 'IP Bible,' which generated significant revenue streams through modernizing Sports Illustrated's historical intellectual property into contemporary formats with SI Studios.
Through his extensive experience, Josh has honed his skills in video monetization strategy and effectively managed large teams of industry professionals and journalists. His notable contributions include directorial work on Fox's Emmy-nominated documentary '89 Blocks,' executive production of SI TV's acclaimed '14 Back,' senior production roles on Showtime's Emmy-winning 'The Franchise,' and Peabody Award-winning 'Four Days in October,' among others.
Josh Oshinsky's educational background includes a Bachelor of Science in English from Lafayette College, as well as Masters-level studies in Strategic Communications at Columbia University. His expertise and leadership have been instrumental in driving success across various media platforms and organizations, making him a prominent figure in the media and communications industry.