Josh Grady

Josh Grady is a seasoned professional in the live events and entertainment industry, currently serving as the Co-Founder of Valmont and Director of Sales at AEG Presents.1 He co-founded Valmont in October 2018, which is a collective of award-winning festival producers offering executive-level consulting, strategies, and tactics.1

Career Highlights

• Director of Sales at AEG Presents (August 2021 - Present): Represents major music festivals like Coachella, New Orleans Jazz & Heritage Festival, and Stagecoach.1

• Co-Founder of Valmont (October 2018 - Present): Leads a strategic live event consultancy specializing in marketing, sponsorship, and revenue-generating programs.12

• Director of Global Sponsorship at HUKA Entertainment (December 2012 - September 2017): Managed key relationships with major brands and oversaw sponsorship initiatives for various music festivals.1

Expertise

Grady specializes in connecting global brands with premier events across North America. He maintains high-level relationships with major brands such as Diageo, Anheuser-Busch, CapitalOne, Ford, and Red Bull.12 His areas of expertise include:

• Sponsorships and partnerships
• Business development
• Brand strategy and management
• Revenue generation for live events

Speaking Engagements

Josh Grady has been involved in various industry speaking engagements, including:

• FestForms - Host/Moderator for Brand Experience
• XLive - Panelist on Bonding Brands with Fans1

With over a decade of experience in the entertainment and beverage industries, Josh Grady has established himself as a key figure in connecting brands with live entertainment events and developing innovative partnership programs.