Joseph D'Souza

Joseph D'Souza is a business-focused Marketer specializing in the world of connected devices, excelling in developing digital marketing strategies for various consumer verticals like dating, music, travel, retail, and gaming.

He has expertise in mobile strategy, budgetary control, media planning and buying, app promotion and retention, cross-device campaigns, trend observation and optimization, scaling performance campaigns, and proficient use of Excel, formulae, and pivot tables.

Joseph holds a Bachelor of Science (BSc) in Business/Managerial Economics from the University of Portsmouth and attended Richard Challoner Secondary School.

His professional journey includes roles such as Client Solutions Vertical Lead at TikTok, User Acquisition Lead at Yodel Mobile, where he contributed to becoming App Growth Marketing Agency and ASO Agency of the Year, and various positions at Appsumer, Bidalgo, Fetch, Fenwick Limited, and Comet.