Joseph DeVeny is a highly accomplished and passionate consumer insights adviser with a rich professional history in the research industry. He graduated with a Cum Laude from The Ohio State University and continued to study language and area studies at the International University in Moscow. Joseph is currently the Executive Vice President and Head of Innovation at Ipsos in North America, where he oversees end-to-end innovation from ideation to full-mix validation. He is skilled in custom research design to guide growth strategies throughout the product development process. Joseph is a leader committed to cultivating lasting client relationships and a strong team culture. His international experience has allowed him to hone his skills in segmentation and brand strategy, as well as neuromarketing methodologies.