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Joseph A. Dessi
Chief Marketing Officer (CMO) @ Banfield Pet Hospital, a division of Mars Petcare: Expertise in Marketing Strategy, Digital & CRM, Brand, Data/Analytics, Demand Generation/Customer Acquisition & Client Loyalty/Retention
Joseph A. Dessi is a seasoned marketing professional currently serving as the Chief Marketing Officer (CMO) at Banfield Pet Hospital.14 With over 30 years of experience in marketing, advertising, and branding, Dessi has established himself as a skilled senior Client Service leader.14
Professional Background
Dessi's expertise lies in integrated marketing and brand management, with a particular focus on the Financial Services category.1 His extensive career spans various aspects of marketing, including:
- Talent acquisition
- Diversity, equity, and inclusion (DEI) initiatives
- Healthcare industry impact
Career Highlights
Before his role at Banfield Pet Hospital, Dessi's professional journey included:
- Founding Partner: He was a founding and managing partner of Interplanetary, a New York-based advertising agency.3
- Industry Veteran: With 25 years in the marketing field, Dessi has contributed significantly to the advertising industry.3
Skills and Expertise
Dessi's professional profile showcases his strengths in:
- Integrated marketing strategies
- Brand management
- Client service leadership
- Financial services marketing
- Healthcare industry knowledge
Online Presence
Joseph A. Dessi maintains an active professional presence on LinkedIn, where he shares insights and engages with his network.2 His LinkedIn profile, under the username "joedessi," serves as a platform for professional networking and industry discussions.1
Joseph A. Dessi's role as CMO at Banfield Pet Hospital allows him to leverage his extensive marketing experience in the pet healthcare sector, combining his passion for connecting people with his expertise in healthcare-related marketing.24