Josefine Abrahamsson

Josefine Abrahamsson is the acting CEO of HUBSO Group AB, an e-commerce company that empowers creators to build their own brands.12 She was appointed to this position on February 21, 2025.1 Abrahamsson has a long history with HUBSO, having been a co-founder and previously serving as the CEO from April 2017 to December 2022.4

Career Highlights

• Acting CEO at HUBSO Group AB (February 2025 - Present)12
• Board Member at HUBSO (May 2022 - Present)4
• Co-Founder and CEO at HUBSO (April 2017 - December 2022)4

Background

Abrahamsson has extensive experience in entrepreneurship, marketing, and digital communication. She co-founded HUBSO, which focuses on transforming creatives into entrepreneurs by developing thriving brands.4 Prior to HUBSO, she held various positions including:

• Co-Owner at Solid Media Group AS
• Communication Manager at Young Entrepreneurs of Sweden
• Sales Manager Sweden at Solid Agency Sweden

Education

She studied Marketing at Berghs School of Communication in 2013.4

Josefine Abrahamsson's LinkedIn profile describes her as "Your perception of me is a reflection of you, my reaction to you is an awareness of me".3 Her appointment as acting CEO comes at a time when HUBSO Group AB is making strategic decisions, including postponing financial reports and evaluating plans for a rights issue.1