Josefin Hedman is a multifaceted professional who has worked in various organizations and fields, ranging from digital merchandising and marketing to communication and customer service. She studied at Lund University, Mälardalen University, and IHM Business School, gaining knowledge in service management, graphic design, media-oriented writing, and labor law. Josefin has worked for IKEA Group in several capacities, including as a Global Digital Merchandising Specialist, Digital Marketing and Web Analytics Specialist, and In-store Customer Relations Co-worker. She has also worked for other companies, such as Hemset, Öresundskraft AB, and Coop Sverige. In addition to her professional life, Josefin has a diverse skillset that includes project management, customer service, communication, digital marketing, and analytics.