Josef Zach

Josef Zach is an experienced leader with an international reputation in the field of Sensory and Consumer Insights.1 He currently holds the position of Director Global Product Testing at Ipsos, a global market research and consulting firm.1

Professional Background

Josef Zach is known for his expertise in several key areas:

Global Responsibility:: He has a role with global scope at Ipsos, indicating his involvement in international projects and strategies.1

Innovation Implementation:: Zach is recognized for his ability to implement innovative approaches in his field.1

Team Development:: He has skills in developing and leading teams, which is crucial for his leadership role.1

Areas of Expertise

Josef Zach specializes in:

• Sensory and Consumer Insights: This involves analyzing how consumers perceive and interact with products, particularly in terms of sensory experiences.1
• Product Testing: As the Director of Global Product Testing, he likely oversees processes for evaluating products before they reach the market.1
• Category Appraisal: Zach has shared insights on the importance of product selection in category appraisal studies.2
• Preference Mapping: He has experience with preference mapping studies, which are used to understand consumer preferences within a product category.25

Professional Contributions

Josef Zach actively shares his knowledge and insights on LinkedIn:

• He discusses the significance of proper product selection in sensory studies and consumer research.23
• Zach emphasizes the importance of independent data for product optimization.5
• He also touches on broader topics such as energy, sustainability, and climate action, suggesting an interest in these global issues.4

Josef Zach's LinkedIn profile and posts demonstrate his deep expertise in consumer science and product testing, as well as his commitment to sharing knowledge in his field.