Jose Villa

Jose Villa is the President and Chief Strategy Officer of Sensis, a multicultural marketing agency. He is a pioneering entrepreneur in digital and multicultural marketing with over 25 years of experience.42

Professional Background

• Current Role: President at Sensis (since August 1998)1
• Education:
  • Harvard University (AB, 1994-1998)
  • The Wharton School (MBA, 2004-2006)1
• Notable Positions:
  • Board Member at NFIB (National Federation of Independent Business) since 20131
  • Managing Partner at Quijote Ventures (2006-2009)1
  • Founder of TuRumbo.com (1999-2000)1

Career Journey

Villa entered the advertising world through technology and economics, initially building websites and focusing on the U.S. Hispanic market.2 He accidentally transitioned into advertising by helping Hispanic ad agencies develop digital marketing capabilities.2 His agency Sensis has evolved to offer services including digital advertising, traditional advertising, paid media, and public relations.2

Recent Achievements

• Appointed as the new chair of the Hispanic Marketing Council in November 20243
• Recognized as a leader in multicultural marketing with over 26 years of experience4

Languages:: Portuguese and Spanish1