José Mallabo

Brand Marketer and CMO | Ex-LinkedIn, Ebay Inc., and Ebay Classifieds Group. Now focused on Higher Education, Ed Tech, and SaaS. Champion for UX research and customer discovery.

José Mallabo is the Vice President of Marketing at Core Education, bringing over 32 years of experience in marketing and communications across various sectors, including higher education and technology. He has a robust background in driving corporate reputation and demand generation for both Fortune 200 companies and startups.

Professional Background

Core Education: Currently serves as Vice President of Marketing, focusing on enhancing the organization's market presence.
Previous Roles:
- CollegeVine: Led go-to-market teams.
- StudentBridge: Held leadership roles in marketing.
- Morehouse College: Served as Chief Marketing/Revenue Officer, where he significantly contributed to enrollment growth and digital marketing strategies.
- Savannah College of Art and Design (SCAD): Senior Vice President of Marketing, PR, and Advertising, overseeing global marketing efforts.
- Goodwill Industries of Middle Georgia: Senior Vice President and CMO, where he led marketing initiatives for Helms College.

Notable Achievements

At eBay, he managed global corporate communications and rebranded the company's online classifieds. He also launched international operations at LinkedIn, establishing corporate communications in several major cities worldwide.
His extensive experience includes senior roles in agencies like Ketchum Public Relations and Text 100 Public Relations.

Education

José holds a master’s degree in mass communications from San Diego State University and a bachelor’s degree in communications from La Salle University. He is based in Atlanta, Georgia.

His career reflects a strong commitment to enhancing organizational visibility and effectiveness through strategic marketing initiatives.