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    José Lamana

    KEYNET SYSTEMS / Telecomunicaciones / Director Comercial y de Marketing / Gerente PYME / ESADE / Profesor ESIC

    José Lamana is a seasoned executive with extensive experience in business development and as a Manager in B2B environments across highly competitive sectors such as industrial, construction supplies, agri-food, and services.

    He possesses profound knowledge across the value chain, including R&D, manufacturing, and distribution, and has led applied R&D projects to deliver added value to customers. José is well-versed in lean manufacturing methodologies and excels in consultative sales.

    With both national and international experience, he has established a deep network within the business fabric of Aragon. José has a proven track record of leading highly qualified teams in B2B settings and is skilled in administrative and financial management.

    He is adept at navigating direct relationships with clients, staff, suppliers, and company ownership, with expertise in negotiating with high-level interlocutors from diverse cultures and business needs. José also has a knack for forging strategic partnerships and alliances.

    Having reported to the Board of Directors and being the key driver of financial outcomes in his role as Manager, José brings experience as a board member on executive committees and actively contributes to strategic planning and decision-making processes within organizations.

    His professional profile highlights strong skills in financial and commercial management, leadership, results orientation, strategic vision, and global business acumen, coupled with excellent interpersonal and communication competencies.