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Jose Illana
Founder at Quiero and member of the Global Advisory of Sustainable Brands
Jose Illana is a prominent figure in the sustainability sector, serving as an Instigator at Sustainable Brands Madrid. He is also a founding partner of Quiero, an organization dedicated to promoting sustainable practices among businesses. Illana's career includes significant experience in communication, having worked with notable agencies such as Wunderman, Grey, FCB, and Humana before establishing Quiero. His focus is on driving impactful change within organizations by encouraging them to adopt more sustainable and socially responsible practices.23
At Sustainable Brands Madrid, Illana plays a crucial role in facilitating dialogues and collaborations aimed at transforming brands from being merely purpose-driven to becoming impact-driven. This involves addressing pressing environmental and social issues through innovative solutions and measurable impacts.12 His expertise has made him a member of the Global Advisory Board for the Sustainable Brands network, further underscoring his commitment to sustainability and social responsibility.2
