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Joris Westerman
Insight | Strategy | Innovation Leader - Unlocking future consumer value at The Forge
Joris Westerman is a Director at The Forge, a strategic insight consultancy.13 He is based in Amsterdam, Netherlands, and specializes in insight, strategy, and innovation leadership.2
Professional Background
Joris joined The Forge in 2023 as part of the company's expansion into the Netherlands.34 Prior to his role at The Forge, he worked as an innovation expert at Accenture. Joris joined Accenture after they acquired Happen, an insight-driven innovation consultancy, in 2019.16
Role and Expertise
At The Forge, Joris focuses on:
- Unlocking future consumer value
- Delivering strategic insights
- Driving innovation
As part of The Forge's unique business model, Joris brings 15-25 years of experience in helping marketing leaders at global businesses target growth opportunities.1
Recent Activities
Joris has been actively involved in expanding The Forge's presence in the Netherlands. He recently participated in a podcast where experts and entrepreneurs shared advice on the "persuasion game" and its role in business growth.5
Education
Joris received his education from Tilburg University.2
Joris Westerman's LinkedIn profile can be found under the username "joriswesterman".25
