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Jori MacNaught
Senior Instructor, Collaboration Design Institute
Professional Background
Jori MacNaught is an innovative professional who has dedicated her career to harnessing the power of human-centered design and design thinking. With nearly eight years of experience at Amway, Jori has effectively worn multiple hats, showcasing impressive versatility as a Market Researcher, Data Synthesizer, Event Planner, Moderator, and Facilitator. Her role as a Creative Visualizer and Process Designer has led her to become not just a teammate but a passionate advocate for collaboration and collective idea generation, resulting in outcomes that are continually enhanced through teamwork. Jori’s background reflects her unique Catalyst archetype—where her passion meets innovation—allowing her to passionately engage with her colleagues and clients alike, always striving for better ideas and solutions.
At the Collaboration Design Institute at Mural, Jori has taken on the role of Senior Instructor, where she aids organizations in implementing human-centered design principles into their workflow. Her dedication to teaching emphasizes the importance of effective visualization and ideation, ensuring that organizations are equipped with the best tools and methodologies to enhance their processes and ultimately their success. Jori’s previous roles at the LUMA Institute—both as a Senior and former Instructor—demonstrate her commitment to advancing the field of design thinking and enriching the user experience.
Jori’s diverse career has also encompassed roles such as Marketing Experience Specialist and Senior Market Research Analyst at Amway, where she immersed herself in research methodologies and data analysis to inform strategic marketing decisions. Jori has played a crucial part in shaping company strategies and outcomes through her strong analytical background and creative insights, reaffirming her belief in continuous improvement and learning.
Education and Achievements
Jori’s educational background is as diverse as her professional experience. She holds a Master of Market Research (MMR) degree from the University of Georgia—Terry College of Business, which has provided her with a strong foundation in market analysis and consumer behavior. Before that, she earned her Bachelor of Arts degree in Business Administration with a focus on Marketing and French at Carthage College. During her time at Carthage, she further expanded her linguistic abilities through a Certificate of Completion in French Language Studies at Université de Caen Basse Normandie, highlighting her commitment to cultural understanding and communication.
Jori’s knowledge of the market research field has been complemented by her hands-on experiences, especially during her tenure at Amway. Her ability to synthesize data, understand consumer insights, and facilitate engaging discussions has underscored her qualifications and effectiveness in her roles. Her work has been instrumental in making strategic decisions that ultimately enhance user experiences and align with business goals.
Achievements
Jori MacNaught is not only an accomplished market researcher and instructor but also an innovative thinker who finds fulfillment in what she does. Her keen interest in understanding human behavior enriches her professional engagements and has defined her approach toward client-facing roles. With a focus on user experience and design trends, Jori continues to amplify her impact in the business world by emphasizing the importance of collaborative environments.
Beyond her professional roles, Jori identifies as a "sketchaholic," utilizing visualization to share ideas in a way that transforms complex concepts into accessible knowledge. This unique skill enables her to effectively convey strategies and foster discussions that lead to breakthrough innovations. Jori’s approach combines humor and creativity, echoing her belief that innovation should mirror the spontaneity and engagement of improvisational comedy.
Her optimistic view fosters an environment where learning and growth are not only encouraged but celebrated. She recognizes that perfection is unattainable and embraces the idea that challenges are opportunities for development. This commitment extends to her colleagues as she is actively involved in mentoring and guiding others in their professional journeys.
In summary, Jori MacNaught is a highly skilled professional whose career is marked by her commitment to human-centered design, creativity, and collaborative processes. Through her work as a Senior Instructor at Mural and her valuable experience at Amway, she has solidified her place as a significant contributor to the fields of market research, design thinking, and team facilitation. Continually driven by curiosity and passion, Jori remains dedicated to helping individuals and organizations harness the power of design in their day-to-day work and life.
tags':['Human-centered design','Design thinking','Market research','Collaboration','User experience','LUMA methods','Creative visualizer','Process improvement','Education','Design instructor','Marketing strategies','Teamwork','Professional growth','Continuous learning','Visual communication'],
questions':['How did Jori MacNaught develop her expertise in human-centered design and design thinking?','In what ways has Jori applied her knowledge of market research to enhance user experiences?','What inspired Jori to transition from roles in marketing and research to become a Senior Instructor at Mural?','How does Jori MacNaught engage and motivate teams to foster innovation in the workplace?','What experiences have shaped Jori’s approach to collaboration and creativity in her professional life?']} Drafted. Would you like to edit or add anything? Please submit if you are satisfied with the result. Steps: 1. Add or edit the content in the boxes 2. Click 'Submit' to create the summary. 3. Edit or click 'Start over' if you want a new summary. 4. Use the 'Save' option to keep a draft for later. 5. Give your comments with 'Feedback'. 6. If you see any mistakes, click 'Report a mistake'. 7. Select from the options if you need a new summary or completely different content. 8. Request a review if you would like feedback on your summary. 9. If you're finished, click 'Submit'. 10. If you want a completely new summary, click 'Start over'. 11. When you are satisfied with the summary, you can finalize it by submitting. 12. If at any stage you want to revisit the previous steps, feel free to ask for help. 13. Don't forget to tag your summary with relevant keywords such as 'Human-centered design', 'Design thinking', 'Jori MacNaught' etc. so that it is easily searchable. 14. Happy editing! 15. Once completed, share the summary for maximum engagement and visibility. 16. Always be looking for ways to improve based on the evolving landscape of your field. 17. Celebrate your accomplishments and those of your team! 18. Keep engaging with your audience to foster deeper connections. 19. Enjoy the process of sharing your story and expertise.
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