Jorge Vicario

Jorge Herrero Vicario is a seasoned professional with over 20 years of experience in business consulting, digital marketing, and social media.2 He currently serves as the Head of New Business for Spain and Latin America at Elife & Buzzmonitor.3

Career Background

Jorge's career journey has been diverse and impressive. He joined E.life España in 2016 as the Head of New Business, reporting to Joana Carravilla, Country Manager Iberia, and Jairson Vitorino, Chief Technology Director. In this role, he was responsible for acquiring new accounts, developing new projects, and managing existing accounts in Spain.1

Prior to his current position, Jorge held several notable roles:

• New Business Manager at BrandManic, an Influencer Marketing agency
• Consultant for Creative and Media Agencies in Mexico, Colombia, and Spain for Scopen
• Branding Consultant at McCann
• Operations Consultant at Accenture1

Education

Jorge's educational background is equally impressive:

• Bachelor's degree in Business Administration from Universidad Complutense de Madrid and City University of London
• Master's degree in Advertising Management from Universidad Complutense and J. Walter Thompson agency
• Master's degree in Digital Marketing from Universidad Autónoma de Barcelona1

Additional Roles

In addition to his primary career, Jorge has occasionally served as a Marketing professor at business schools such as MSMK.1

Jorge Herrero Vicario is passionate about business, innovation, and technology applied to marketing.2 His extensive experience and educational background have positioned him as a valuable asset in the digital marketing and social media landscape.