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Jorge Guimaraes
VP at Tough Media
Jorge Guimaraes is a prominent figure in the mixed martial arts (MMA) industry, serving as the Vice President at Tough Media.2 Tough Media is known for its management arm that represents high-profile MMA fighters.1
Some key points about Jorge Guimaraes:
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Business partner: He is a business partner of Ed Soares at Tough Media Corp, which is part of the famed Black House MMA chain of gyms.1
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Fighter representation: Tough Media is best known for representing MMA superstars like Anderson Silva and Lyoto Machida.1
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Industry connections: Guimaraes has connections to Resurrection Fighting Alliance (RFA), as several Black House/Tough Media fighters have competed in RFA events.1
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Ownership transition: In 2016, there were plans for Guimaraes to become the sole owner of Tough Media's management operations. Ed Soares stated, "Jorge [Guimaraes] will be the sole owner of everything. We're doing the transition now."1
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Location: Based on his LinkedIn profile, Jorge Guimaraes is located in West Hollywood.2
It's worth noting that the MMA industry has faced scrutiny regarding potential conflicts of interest between management and promotion roles. While there's no direct evidence of wrongdoing by Guimaraes, the industry as a whole has been working to address these concerns and establish clearer boundaries between different roles in the sport.1