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Jorge Esquer
Subdirector de Mercadotecnia at Banregio
Professional Background
Jorge Esquer is a highly skilled psychologist and seasoned business professional with a distinct combination of expertise in psychology, marketing, and new business development. With extensive experience at Banregio, a leading financial institution, Jorge has dedicated his career to enhancing workplace environments and optimizing organizational performance through his profound understanding of human behavior and business dynamics. He has held several key roles at Banregio, including Subdirector of Mercadotecnia, where he focused on innovative marketing strategies that drove revenue growth and strengthened brand recognition. Prior to this position, he served as Subdirector of New Media and Gerente de Estrategias en Medios Digitales, developing engaging content that resonated with audiences and utilized cutting-edge digital marketing tools to elevate the company's online presence.
His journey in the marketing field began at Troll Media as Gerente en Nuevos Negocios, where he successfully initiated and managed new ventures. Jorge's career also includes roles such as Social Media Manager at La intuición, where he played a crucial part in shaping the company's online identity. His knack for identifying trends and consumer needs was evident during his time as Gerente de Mercadotecnia at Puerto Regio, and even as Cool Hunting at CCM Heineken, where he was responsible for spotting innovative ideas that could translate into successful campaigns. Jorge’s multi-faceted career and diverse roles showcase his adaptability and commitment to driving business success.
Education and Achievements
Jorge Esquer holds a Bachelor’s degree in Psychology from Universidad Regiomontana, A.C., which laid the foundational knowledge for his understanding of human behavior. He advanced his education with a Master of Business Administration (M.B.A.) at the prestigious IEB in Madrid and Universidad Regiomontana in Mexico, specializing in Administration and Finance. This academic combination of psychology and business has enabled him to develop a unique approach to marketing and organizational strategies, prioritizing psychological principles alongside financial acumen.
Jorge's academic achievements, coupled with his vast professional experience, position him as a thought leader in the intersection of psychology and business, particularly in enhancing workplace relationships and creating a motivated workforce. His ability to extract valuable insights from complex data makes him an asset to any organization aiming for success in today's competitive landscape.
Achievements
Throughout his career, Jorge Esquer has been instrumental in implementing strategies that improve organizational outcomes. His contributions at Banregio in various managerial capacities have led to significant enhancements in marketing campaigns, resulting in improved sales and market penetration. Jorge's skills in research and analysis have contributed to positive transformations within workplace culture, enhancing employee motivation and quality of life. This remarkable ability to interlace psychological insights with business needs positions Jorge as a transformative figure in the fields of marketing and human resource development.