Jorge Bueno

Jorge Bueno is the CEO and Co-Founder of Shoppermotion, a global in-store analytics platform that he established in August 2013.1 With a strong background in technology and entrepreneurship, Bueno has led Shoppermotion to provide advanced retail intelligence solutions to some of the largest global retailers and brands.1

Professional Background

Shoppermotion, under Bueno's leadership, specializes in tracking customer locations and journeys in-store using IoT sensors attached to carts and baskets. This technology allows for anonymous, census-level tracking that is converted into advanced analytics tools for store management, helping to improve customer flow and optimize in-store advertising placements.1

Prior to founding Shoppermotion, Bueno's entrepreneurial spirit was evident in his earlier venture, ShOOSoft, which he founded in 2001. This startup, distributed in 21 countries, focused on creating tools to control and supervise user performance within networks.1

Academic and Research Experience

Bueno holds a Ph.D. in Robotics from Universidad Carlos III de Madrid, where his research focused on 3D model recognition and artificial intelligence.1 His academic background also includes:

• A Master's degree in Robotics and Automation from Universidad Carlos III de Madrid
• A Master's Thesis on enhancing face recognition through image warping at the University of Glasgow
• Degrees in Telecommunication Engineering and Industrial Engineering from Universidad Carlos III de Madrid1

His research experience extends to computer vision for robotics, machine learning for object recognition, and genetic algorithms for multi-hypothesis problem analysis.1

Teaching and Lecturing

Bueno has shared his expertise through various teaching roles:

• Guest Lecturer for the Master in Business Administration at GIO UPM since May 2016
• Lecturer in Business Analytics at Universidad Europea from January 2020 to August 2021
• Guest Lecturer at National Taiwan University of Science and Technology in October 20101

Achievements and Recognition

Jorge Bueno has been recognized as an MIT Innovator Under 35 and has been associated with Techstars, a prestigious startup accelerator.3 His leadership at Shoppermotion has been marked by consistent innovation in the retail space, as evidenced by his proud acknowledgment of his team's efforts in pushing the boundaries of retail innovation.2

Jorge Bueno's diverse background in technology, research, and entrepreneurship has positioned him as a notable figure in the retail analytics industry, driving Shoppermotion's growth and innovation in the field of in-store customer behavior analysis.