Jorge Barraza, PhD

Jorge Barraza, PhD, is a prominent figure in the field of psychology at the University of Southern California (USC). He currently serves as the Director of the Master of Science in Applied Psychology (MAPP) program and holds the position of Associate Professor (Teaching) of Psychology at USC.13

Academic Background and Expertise

Dr. Barraza's educational background includes:

• B.A. in Psychology from Humboldt State University
• Ph.D. in Applied Social Psychology1

His areas of expertise encompass:

• Consumer Psychology
• Applied Psychology
• Psychological Consulting
• Brand Projects
• Media Products26

Professional Roles

At USC, Dr. Barraza fulfills multiple roles:

• Program Director of the Master of Science in Applied Psychology (MAPP)
• Professor of Consumer Psychology2
• Associate Professor (Teaching) of Psychology3

Research and Contributions

Dr. Barraza is actively involved in research and has made significant contributions to his field:

• He has been cited 1015 times in academic literature
• He has published at least 20 research papers5

His research interests include:

• Costly decision-making
• Emotions
• Storytelling in psychology8

Additional Roles

Outside of his academic responsibilities at USC, Dr. Barraza holds other notable positions:

• Co-Founder of Immersion Neuroscience7
• Chief Science Officer at Immersion Neuro8

Dr. Barraza is also a contributor to Psychology Today, where he shares his expertise in consumer behavior and applied psychology.4