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    Jorel Dray

    Instructor at Madison College - Creative Director at Levee Labs

    Professional Background

    Jorel Dray is a seasoned creative professional dedicated to crafting beautiful designs and sharing meaningful ideas. With over 15 years of extensive experience in the field of graphic design and brand strategy, Jorel has worked with an impressive roster of clients, including well-known names such as Culver’s, Toppers Pizza, Nestle, Schneider Trucks, and Wollersheim Winery & Distillery. His passion for innovative ideas and aesthetically pleasing executions spans across various mediums, showcasing his versatility and deep understanding of design principles.

    Noteworthy for his impressive portfolio, Jorel has made significant contributions to the design community, earning accolades and recognition for his work on prominent platforms like The Dieline and Communication Arts. His creative brilliance has been celebrated with several international design awards, highlighting his ability to blend creativity with functionality effectively.

    In addition to his remarkable agency experience, Jorel has taken on roles in education, imparting his knowledge to aspiring designers. He currently serves as an instructor of Graphic Design at Madison College, guiding students through the intricacies of design and encouraging them to find their unique voices in this dynamic field. Previously, he held the role of Creative Director at Levee Labs, where he thrived in fostering creativity and innovation within the team, and also worked as a Senior Art Director and Partner at Hiebing. In this capacity, he was instrumental in developing cutting-edge marketing campaigns and visual identities for diverse brands. He also has experience as a part-time instructor in Interactive Design at the Milwaukee Institute of Art & Design, where he engaged with students looking to delve into interactive and digital design.

    Education and Achievements

    Jorel studied at the University of Wisconsin-Whitewater, where he honed his skills in design and developed a strong foundation that would serve him throughout his career. His education played a crucial role in shaping his creative approach and understanding of the design landscape.

    Throughout his career, Jorel has not only excelled in creating stunning designs but also in building meaningful connections through his work. His ability to tell stories through visuals resonates with various audiences, making his campaigns not just visually appealing but also impactful. The design awards he has won are a testament to his commitment to excellence and innovation in the graphic design industry.

    When he’s not engaged in the creative realm, Jorel enjoys attending live music shows, often found energetically participating in the lively atmospheres of local venues such as the Sh*tty Barn. He also enjoys the finer things in life, often indulging in craft beverages served in stylish glassware.

    Jorel may even share a humorous moment with fans of Superman, as he reveals that his namesake harks back to Superman’s father, adding a fun touch to his personality. This playful spirit is reflected in his work, as he believes that design should not only meet the highest professional standards but also evoke emotion and foster connection.

    Achievements

    Some of Jorel Dray's most notable achievements include:

    • Working with high-profile clients like Culver’s, Toppers Pizza, Nestle, Schneider Trucks, and Wollersheim Winery & Distillery, showcasing his capability to handle diverse branding needs.
    • Being featured on prominent design platforms such as The Dieline and Communication Arts, where he gained recognition for his unique design perspectives and innovative ideas.
    • Winning several international design awards, affirming his status as an industry leader and creative visionary.
    • Contributing to the education of future designers as an instructor at Madison College and the Milwaukee Institute of Art & Design, leaving a lasting impact on the upcoming generation in the field.

    tags':['graphic design','design awards','creative director','branding','Madison College','Culver’s','Toppers Pizza','Nestle','Schneider Trucks','Wollersheim Winery','Hiebing','Milwaukee Institute of Art & Design','University of Wisconsin-Whitewater'],

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    Jorel Dray
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    Location

    Madison, Wisconsin, United States