Jordy Cobelens

Jordy Cobelens is the Chief Executive Officer and co-founder of TW Steel, a Dutch watchmaker renowned for its oversized watches. He co-founded the company in 2005 alongside his father, Ton Cobelens, leveraging a family background in the watch industry that dates back to 1980. Under Jordy's leadership, TW Steel has grown from a small business operating out of his home to an internationally recognized brand with boutiques in various countries, including Hong Kong, Malaysia, and China.12

Background and Career

Jordy Cobelens has always had a passion for entrepreneurship. He began honing his skills at a young age by selling watches to friends' families while still in school. This early experience laid the foundation for his future endeavors in the watch industry.5 As CEO, he has driven significant growth for TW Steel, which now produces several hundred thousand timepieces annually. The brand aims to be the leader in oversized watches and is expanding into lifestyle branding through initiatives like Steel Entertainment Group, which focuses on DJ and entertainment management.14

Achievements

In recognition of his entrepreneurial spirit, Cobelens was named Ernst & Young's "Emerging Entrepreneur of the Year" in 2011.3 His vision for TW Steel is not just limited to watches; he aims to establish it as a global lifestyle brand that resonates with consumers beyond the product itself.

Personal Insights

Cobelens draws inspiration from notable entrepreneurs like Richard Branson, aiming to create unique experiences around the TW Steel brand that set it apart from competitors. He emphasizes the importance of innovative marketing strategies and creating memorable events that engage customers and promote the brand effectively.12

In summary, Jordy Cobelens is a dynamic leader in the watch industry, blending his passions for music and entrepreneurship to expand TW Steel into new markets and lifestyle sectors.