Jordi Hays

Jordi Hays is an entrepreneur based in the Los Angeles Metropolitan Area, known for founding and leading several companies in the digital marketing and advertising space. He is currently the Co-Founder and CEO of Capital, a company he started in April 2021, which focuses on technology and information services.14

Prior to this role, Hays founded Branded Native in February 2018, where he developed a performance-focused YouTube advertising network that connected brands with over 500 independent creators. This platform was particularly beneficial for direct-to-consumer (DTC) brands, facilitating significant payouts to creators.23 Branded Native operated until April 2021, when Hays transitioned to his current venture.

Hays also founded Likewise, a platform that connects high-growth brands with creative professionals such as designers and developers, which he led from September 2019 until its acquisition in April 2021.12

Education

• Fudan University: International/Global Studies (2016-2017)
• University of California, Santa Barbara: Global Studies, Technology Management (2014-2018)

Skills and Languages

Hays is bilingual in Spanish and English, with limited proficiency in Chinese.1 His experience spans across various aspects of marketing, partnerships, and technology management, making him a notable figure in the eCommerce and advertising sectors.