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Jordi Cueto-Felgueroso
Public Relations, Crisis Management & Sustainability at DiDi (Mobility and Fintech) - Social & environmental impact - Engineer & Economist with focus on data science, reputation and public policy
Professional Background
Jordi Cueto-Felgueroso is a seasoned professional with a rich tapestry of experience that spans over a decade in both B2B and B2C sectors. His primary focus has been on achieving business objectives through the lens of sustainability and reputation management. With extensive expertise in navigating regulatory challenges, safety issues, and corporate crises, Jordi continuously emphasizes the importance of environmental and social strategies in business development. Currently, he serves as the Head of the Sustainability, Crisis & PR team for DiDi in Mexico, where he leads the significant task of developing and implementing the company's Sustainability Strategy and Crisis Management Protocols for all its international markets, representing 18 countries outside China.
In his current role at DiDi, Jordi is at the forefront of innovation in corporate social responsibility, ensuring that sustainable practices are integrated into the company’s DNA. His commitment to sustainability is reflective of modern business practices that prioritize ethical considerations alongside profitability. By steering crisis management protocols, Jordi aids DiDi in maintaining a robust public image while effectively responding to challenges that may arise in rapidly changing market environments.
Education and Achievements
Jordi’s educational journey is as impressive as his professional tenure. He is currently pursuing a Master’s degree in Applied Economics with a focus on Data Science at the Escuela de Gobierno y Transformación Pública. His commitment to continuous learning is evident in his diverse educational background. He holds a degree in Sustainable Development Engineering from the prestigious Tecnológico de Monterrey, where he studied key aspects of chemical, electrical, and environmental engineering with a particular emphasis on energy-efficient solutions.
Additionally, Jordi has further honed his business acumen by completing a Diploma program at EGADE Business School, which is affiliated with Tecnológico de Monterrey. His foundational education includes an IB Diploma earned at the International Baccalaureate program and a Preparatoria del Bachillerato Internacional from Tecnológico de Monterrey, showcasing his commitment to academic excellence from an early age.
Organizational Affiliations and Roles
Throughout his career, Jordi has held various pivotal positions that highlight his leadership in public relations and sustainability. Before stepping into his current role at DiDi, he served as the Public Relations Manager and, earlier, as a Public Relations Specialist within the same company. His progressive rise within DiDi showcases his capability and effectiveness in the realm of corporate communications and sustainability.
Moreover, Jordi has served as a Teacher in Crisis and CSR Communications at EGADE Business School, where he imparted knowledge to aspiring business leaders on handling corporate social responsibility and crisis management efficiently. His experience as a Corporate Communication and Sustainability Analyst at Coca-Cola FEMSA provides him with a rich perspective on the operational strategies that drive corporate social responsibility at a multinational scale.
Jordi also gained valuable experience early in his career in various roles at Coca-Cola FEMSA, including as a Corporate Affairs Trainee and a PR and Communications Intern at ITESM. His diverse roles in major corporations have equipped him with a comprehensive understanding of the dynamics between sustainability and effective communication in a global business landscape.
Notable Achievements
- Leadership in Sustainability Initiatives: Jordi has played a critical role in leading and shaping sustainability initiatives that align with global trends and regulatory requirements, directly influencing policy formation and implementation at DiDi.
- Crisis Management Expertise: His extensive experience in corporate crisis management has honed his skills in addressing potential challenges before they escalate, enabling organizations to maintain their reputations and operational integrity even in tumultuous times.
- Educational Contributions: As a teacher at EGADE Business School, Jordi has contributed significantly to developing future leaders in the field of sustainable business practices, sharing insights and strategies that he has learned throughout his career.
- Global Outlook: Coordinating efforts across international markets, Jordi’s global perspective allows him to implement sustainability strategies effectively, meeting the diverse needs of various regions while upholding the company's commitment to social responsibility.
- Multidisciplinary Approaches: Jordi’s educational background reflects a unique combination of engineering, policy, and sustainability principles, enabling him to bridge technical and social aspects of business, a skill that is invaluable in today’s complex business landscapes.
Conclusion
In conclusion, Jordi Cueto-Felgueroso exemplifies a modern leader in sustainability and corporate communications. With a foundation built on rigorous education and extensive, impactful professional experience, he continues to drive transformative changes in the industries he operates in. His current work at DiDi and ongoing studies in Applied Economics highlight his dedication to not only personal growth but also to fostering a sustainable future for businesses and communities globally. As he continues to lead initiatives that integrate sustainability into core business practices, Jordi remains a vital voice in shaping the dialogue around responsible business operations. His journey serves as an inspiration to many aspiring professionals in the fields of sustainability, public relations, and crisis management.
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Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
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Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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