Jorden Lentze

Jorden Lentze is a Senior Product Manager at Booking.com, specializing in mobile app development and optimization.13 He joined Booking.com in May 2017, initially working on improving the onboarding flow for new properties.5

Professional Background

Before his current role, Jorden's career path included:

• Product Manager E-commerce at Booking.com
• Conversion Industry Manager at Google
• Senior Marketeer at ABN AMRO4

Expertise and Focus Areas

Jorden's areas of expertise include:

• Mobile app testing and optimization
• E-commerce product management
• Customer-driven optimization strategies
• AI-first product leadership
• Gamification2

Current Role and Responsibilities

As a Senior Product Manager for Apps at Booking.com, Jorden is involved in:

• Overseeing mobile app testing processes
• Implementing strategies to improve user experience
• Optimizing conversion rates for the Booking.com mobile app13

His LinkedIn profile, under the username "customerdrivenoptimization," reflects his focus on data-driven approaches to product development and customer satisfaction.3