Jordanne Dyck

Jordanne Dyck is the Digital Director at DECIEM | THE ABNORMAL BEAUTY COMPANY, a role in which she oversees several key aspects of the company's digital operations.1 Her responsibilities include:

1. Managing the ecommerce P&L
2. Acting as the product owner for the entire ecommerce ecosystem
3. Overseeing all digital marketing efforts

Background and Education

Jordanne graduated from the University of Guelph with a degree in Marketing Management.1 This educational background has likely contributed to her expertise in digital marketing and ecommerce strategies.

Professional Philosophy

Jordanne's approach to marketing and customer engagement at DECIEM is characterized by:

• Transparency: The company believes in being straightforward with customers about product ingredients and pricing.1
• Non-manipulative marketing: DECIEM avoids traditional "marketing" terminology, focusing instead on providing clear information to customers.1
• Customer intelligence: The company treats customers as intelligent individuals capable of understanding complex information about products.1

Achievements at DECIEM

Under Jordanne's leadership, DECIEM has:

1. Successfully navigated the acquisition by Estee Lauder, maintaining the company's agile and flexible culture.1
2. Scaled the company's digital infrastructure by investing in the Salesforce ecosystem, including Commerce Cloud, Service Cloud, and Marketing Cloud.1
3. Disrupted the beauty industry by offering high-quality products with transparent ingredient information at accessible price points.1

Jordanne Dyck's approach to digital product management and marketing aligns closely with DECIEM's overall philosophy of being "The Abnormal Beauty Company," emphasizing transparency, accessibility, and respect for customer intelligence in the beauty industry.