Jordan Smith

Jordan Smith is a strategic entrepreneurial leader with a diverse background in technology, retail, CPG, and the Canadian Cannabis industry. With over 10 years of experience, Jordan has excelled in roles spanning sales, marketing, brand building, product development, category management, and software development.

Jordan holds a BBA in Marketing from Memorial University, Newfoundland and Labrador, and has also studied Product Management at BrainStation. This educational background has equipped Jordan with a strong foundation to drive innovation and foster growth in various industries.

Jordan Smith has held key positions in prominent organizations, including Head of Product and Marketing at Canopy Growth Corporation, Vice President - Product Management at HEXO Corp, Senior Manager of Trade Marketing at Aurora Cannabis Inc., Project Manager of Recreational Customer Experience at MedReleaf, Head of Media Marketing at Lift Co., and Retail Marketing Manager at Frank & Oak. Additionally, Jordan has contributed as an Entrepreneur in Residence at the University of New Brunswick and as a Co-Founder at OneLobby, which was later acquired by Cvent.

Driven by a passion for work, Jordan is known for being a creative problem solver and an inspiring people leader who has successfully built and nurtured high-performing teams in diverse disciplines. Always focused on achieving growth, Jordan Smith embodies innovation, teamwork, and a dedication to excellence.