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Jordan Salmon
Digital Marketing Director at First National Bank of Omaha
Professional Background
Jordan Salmon is a well-respected strategic marketing executive with vast global experience across multiple industries. Over the years, he has established a reputation as a leader in various disciplines including loyalty marketing, partnerships, CRM (Customer Relationship Management), analytics, omnichannel strategies, and digital marketing. His impressive career trajectory showcases a commitment to delivering exceptional customer experiences that resonate with target audiences, earning Jordan a place among the top executives in his field.
Throughout his career, Jordan has held several pivotal roles at prominent organizations, showcasing his expertise in loyalty marketing and corporate strategy, particularly within the hospitality and gaming sectors. With an innovative mindset, Jordan is particularly passionate about consumer behavior and gaining insights that drive seamless customer experiences. His analytical skills and deep understanding of points systems have earned him the title of a “points nerd,” underpinning his dedication to creating strategies that enhance customer satisfaction and loyalty.
Jordan has demonstrated effective leadership as he has led high-profile projects, including major program launches and mergers and acquisitions (M&A) integrations, which are crucial for businesses looking to expand their reach and improve performance. His capability to manage teams and drive significant change reflects his well-rounded skill set and commitment to excellence in marketing.
Education and Achievements
Jordan holds a Bachelor of Science in Hotel Administration from the University of Nevada-Las Vegas, an esteemed institution known for preparing leaders in the hospitality industry. His educational background laid the foundation for his successful career, equipping him with knowledge that bridges business strategy and customer service excellence.
Throughout his career, Jordan has held various significant positions that highlight his escalating responsibilities and the trust placed in him by previous employers. As the current Digital Marketing Director at First National Bank of Omaha, he leads initiatives that enhance customer engagement through innovative digital strategies, demonstrating his adaptability to diverse industries beyond hospitality.
Before this role, Jordan was a Principal at Calistoga Group, where he leveraged his extensive marketing knowledge to help clients optimize their marketing strategies and improve their operational efficiencies. Prior to his time there, he served as Vice President of Omni Channel and Loyalty Marketing at MGM Resorts International, one of the world's leading entertainment companies. His work at MGM Resorts was transformative; he held multiple roles within the organization, including Executive Director of Corporate Marketing Strategy and Director of Business Analytics & Insights, where he contributed significantly to the development of integrated marketing strategies that increased guest engagement and enhanced the overall customer journey.
Jordan's versatile career path has also included technical roles, having served as Product Manager at IGT, a leading gaming company. This role provided him with a thorough understanding of product lifecycle management and the importance of aligning product offerings with customer expectations. His earlier positions, including Director of Slot Marketing at MGM MACAU and various slot operations roles at Treasure Island Hotel & Casino, helped him build a robust understanding of the gaming industry's consumer interactions. Thanks to this range of experiences, he excels in developing and executing marketing strategies that leverage analytics and insights to drive improvement.
Achievements
Jordan has accomplished numerous objectives throughout his career that demonstrate his expertise and leadership within strategic marketing. His successful tenure in loyalty marketing has been characterized by the creation and implementation of programs that enhance customer loyalty and engagement. Under his guidance, several major program launches not only improved customer satisfaction but also contributed positively to the bottom line.
Furthermore, as a seasoned professional who understands the intricate relationship between analytics and marketing, Jordan has utilized data-driven insights to achieve substantial marketing results. His focus on omnichannel marketing has ensured that customers enjoy seamless interactions with brands across various touchpoints, whether in-person or online.
As a proactive leader, Jordan is also known for his collaborative approach to driving organizational success, frequently working with cross-functional teams to elevate strategies and achieve the company’s vision. His ability to inspire and motivate teams has been pivotal in executing high-impact marketing strategies that resonate well with customers.
In summary, Jordan Salmon is a dedicated strategic marketing executive whose extensive experience and passion for customer engagement have propelled him to noteworthy heights. With a solid foundation in hospitality and an impressive portfolio of leadership roles within major corporations, he continues to impact the marketing landscape positively. Jordan's commitment to enhancing consumer experiences and his expertise in leveraging analytics for strategic decision-making make him an invaluable asset to any organization he engages with.
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
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Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
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Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
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Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.