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Jordan Lee
Founder & CEO at Backer, innovating in fintech and AI to enhance 529 savings plans
Jordan Lee is the Founder and CEO of Backer, a fintech company based in San Francisco that specializes in 529 college savings plans. He has a robust academic background, holding a PhD and MA from Princeton University, an MA from Yale University, and an AB from Harvard University. Lee has also gained experience in the startup ecosystem through Y Combinator, a prestigious startup accelerator.1
Under Lee's leadership, Backer has focused on making it easier for families to save for college by leveraging technology. The company has successfully helped over 200,000 parents and children save an estimated $250 million for education, with a significant portion of these savings contributed by family and friends.24 Backer aims to modernize the 529 savings plan landscape, recently raising $9.5 million in Series A funding and acquiring the education savings resource Saving For College.245
Lee's vision is to ensure that every child has the opportunity to pursue higher education, and he actively promotes the importance of financial literacy in the context of college savings.34