Jordan Gaspar

Jordan Gaspar is the Managing Partner and Founder of AF Ventures, a consumer-focused venture capital firm based in New York. Here are key details about her background and role:

Professional Experience

Jordan oversees investment activities at AF Ventures, focusing on emerging growth-stage businesses in sectors like food & beverage, health & wellness, personal care, beauty, and pet products.13 The firm typically invests in companies with $5-30 million+ in revenue that demonstrate sound unit economics and sustainable growth potential.2

Prior to founding AF Ventures in 2014, Jordan worked as a corporate attorney at Morrison Cohen LLP, where she advised venture capital and private equity firms on acquisitions, mergers, and financings.3

Education

• BA in US History from Columbia College (1999-2001)2
• JD from Fordham Law School (2003-2006)23

Notable Achievements

• Grew AF Ventures to $105 million in assets under management by 20204
• Spearheaded investments in fast-growing consumer brands like Cirkul, Bubble, ByHeart, Hello Cake, and Jinx3
• Established AF Ventures as a 100% woman-owned VC firm in the traditionally male-dominated venture capital space4

Investment Philosophy

Jordan and AF Ventures focus on the "better-for-you" consumer products industry, targeting companies that appeal to health-conscious and discerning modern consumers.4 The firm expanded its investment thesis beyond food and beverage to include personal care, beauty, wellness, and pet products, anticipating key industry trends.4

Jordan's approach emphasizes partnering with authentic, sustainably-minded companies in the consumer health and wellness sector.1 She values staying true to her vision and giving back to the ecosystem, rather than getting caught up in industry politics.4