Jordan Furlong

Legal Sector Analyst and Forecaster

Jordan Furlong is a prominent legal sector analyst, author, speaker, and consultant, currently serving as the Principal at Law21. He specializes in analyzing and forecasting trends in the global legal market, advising law firms and legal organizations on how to adapt to significant changes in the legal services landscape.

Background and Education

Furlong graduated with a law degree from Queen’s University Faculty of Law in 1993 and was called to the Bar of Ontario in 1995 after completing his articles at Blake, Cassels & Graydon. Before founding Law21 in 2010, he had a successful career as a legal journalist, including a decade as editor of notable Canadian legal publications such as The Lawyers Weekly and National.

Contributions and Expertise

Through Law21, Furlong provides strategic advice on various aspects of the legal profession, including lawyer formation, legal education, and regulatory reform. He is known for delivering keynote presentations at law firm retreats and conferences, where he discusses the evolving demands of clients and the necessity for law firms to innovate their business models. His work emphasizes the impact of technology on the legal profession and the need for firms to rethink their strategies to remain competitive in a rapidly changing environment.

Furlong has also authored several influential works, including the book Law Is a Buyer’s Market: Building a Client-First Law Firm, which critiques traditional law firm business models and advocates for a client-centric approach.1 2 3 5

Current Influence

As an internationally recognized figure in legal innovation, Furlong continues to engage with audiences across North America, Europe, and Australia, helping them navigate the complexities of modern legal practice. He is also active on social media, where he shares insights related to legal trends and reforms.4 6

Highlights

Aug 17 · iaals.du.edu

Jordan Furlong | IAALS - University of Denver

Mar 26 · liongrouprecruiting.com

Episode 28: Jordan Furlong Principal at Law21 - The Lion Group

Experience

Principal at Law21 (January 2010 - Present)

Fellow at College of Law Practice Management (October 2005 - Present); Partner at Edge International Consulting (January 2010 - June 2016); Senior Consultant at Stem Legal Web Enterprises, Inc. (January 2010 - June 2016); Executive Editor at Canadian Corporate Counsel Association (March 2007 - October 2009); Editor-in-Chief at Canadian Bar Association (January 1999 - October 2009); Managing Editor and Writer at The Lawyers Weekly (June 1996 - December 1998); Articling Clerk at Blake, Cassels & Graydon LLP (May 1993 - April 1994)

Education

LL.B. in Law from Queen's University (1990 - 1993); B.A. (Hon.) in English & Political Science from Memorial University, Newfoundland and Labrador (1985 - 1990)