Joost van Verseveld

Joost van Verseveld is a skilled professional with expertise in Product Management, Design/Development, and Branding. With a background in Strategic Design thinking, he excels in strategic planning and execution for both start-up ventures and established businesses, focusing on strong branded product solutions.

Joost is known for his analytical approach, relying on data-driven insights to identify opportunities and solve problems. At the same time, he values intuition and is not afraid to take calculated risks to drive brands forward and ensure long-term growth.

His extensive product portfolio spans various categories in the sporting goods and outdoor industry, with a track record of establishing branded identities to differentiate product offerings and enhance brand recognition across diverse target audiences.

As a Team Player and Builder, Joost emphasizes collaboration and leadership through active listening and coaching to enhance team performance and efficiency in achieving shared goals. He emphasizes the power of inclusivity and believes in the collective strength of a team.

Joost's specialties include Front End Innovation Process, NPD-Marketing Alignment, Concept Development, Customer Value Visualization, Value-in-Use Creation, and Design Visualizations.

He holds a Master of Science (MSc) degree in Strategic Product Design from Technische Universiteit Delft.

Formerly, Joost served as Product Manager Footwear at PREMIUM INC., Product and Design Manager Footwear for Hi-Tec Sports at International Brands Group BV, Product Manager Footwear at Hi-tec sports International, Junior Product Manager Footwear at Hi-Tec UK, Product Assistant Footwear at Hi-Tec UK, Intern/Graduate in Footwear design at Red Wing Shoe Co., and Self Serve Furniture Area co-worker at Inter IKEA Systems B.V.