Joost Bakker

Joost Bakker is the Brand Vader (Creative Director) at Coolblue, a major online retailer in the Netherlands and Belgium.2 He has been with Coolblue since March 2007, starting as a Visual/Interaction Designer and progressing through various roles to his current position.2

Key aspects of Joost Bakker's professional profile include:

1. Current roles:

   • Brand Vader at Coolblue (since September 2011)2
   • Freelance Creative Producer at Designbakery (since August 2003)2

2. Responsibilities at Coolblue:

   • Ensures brand consistency across all Coolblue touchpoints2
   • Provides creative direction for commercials, events, experiences, packaging, and more2
   • Manages a team of creative specialists2

3. Notable projects:

   • Developed Coolblue Blueprint & Brand Values2
   • Led the transcreation of the German Coolblue brand2
   • Designed Coolblue websites, shops, offices, stores, and logistics centers2

4. Skills:

   • Branding, conceptual thinking, design, animation, video editing, interior design, creative direction, and more2

5. Education:

   • Bachelor's degree in Communication & Multimedia Design from Hogeschool Rotterdam (2003-2007)2

Joost Bakker is known for his creative approach to branding and his ability to infuse the Coolblue brand with fun and distinctive elements.12 He has been instrumental in shaping Coolblue's visual identity and brand experience since joining the company.2