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Joost Bakker
Merk Vader - Markenvater - Brand Vader at Coolblue
Joost Bakker is known as the Brand Father at Coolblue, where he leads a team of creative specialists. From his early days as a one-man advertising agency for Coolblue, Joost's expertise lies in branding, design, and conceptual thinking. He is passionate about adding flair and fun to the brand, evident in his unique meeting rooms and creative projects like jokes on packages, TV commercials, and events like Beer & Board Games and the Coolblue Pub Quiz. His work has been recognized with awards like NIMA Marketing Company of the Year and Internal Branding Company of the Year.