Joos van den Eerenbeemt

Joos van den Eerenbeemt is the Head of Product and Proposition at Salut, a rapidly growing consumer-focused company in the UK. In this role, he is responsible for developing product positioning and messaging strategies that resonate with target audiences. His work involves collaborating with senior stakeholders to define the business's value proposition and competitive landscape, ensuring that the product marketing function aligns with customer needs and market trends.

With a background in product marketing, Joos has several years of experience in consumer-driven environments. He possesses strong analytical skills, enabling him to use data insights to inform decision-making and optimize product offerings. His role also requires a creative approach to understanding customer personas and effectively communicating the company's value to drive performance.1

Joos's expertise lies in crafting compelling narratives around products, which is essential for a company like Salut as it seeks to establish itself in a competitive marketplace.