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    Joo Hui

    Building new travel and aviation group

    Joo Hwee HUI is a seasoned professional with over 13 years of experience in business venture development and general management within the aviation and travel industry across Asia.

    Specialized in market insights, planning, and regional management, Joo Hwee has a proven track record of successfully navigating the challenges of the aviation and travel market.

    His expertise includes implementing innovative solutions, developing market entry strategies, securing financing, and ensuring regulatory compliance to drive business growth and success.

    Joo Hwee has held key positions in renowned organizations such as Genki International Partners, Mango Aviation, U-FLY Alliance, Scoot, Berjaya Air, Dialog Group Berhad, and FlyFirefly Sdn Bhd.

    With a strong focus on building and launching next-generation air travel groups and airline alliances, Joo Hwee is dedicated to helping companies and senior leaders excel in the competitive aviation industry.