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Jonny Matthews
Founder of gocertify • retailer-focused verification for key workers, students, under-26s and more - we're hiring!
Professional Background
Jonny Matthews is a dynamic and driven entrepreneur with extensive experience in marketing, product management, and design. Since launching gocertify at the start of the pandemic, Jonny has successfully developed a platform that not only verifies various groups including NHS staff, students, military personnel, and others but also optimizes their purchasing power through discounts. His expertise in creating customer-focused solutions has enabled brands like Benefit Cosmetics, Kurt Geiger, Farfetch, Goldsmiths, and Myprotein to achieve phenomenal sales figures, driving over £1 million in monthly sales from their most sought-after customer demographics.
Jonny's career is marked by his innovative approach to solving challenges faced by consumers and businesses alike. By eliminating traditional barriers through a model with no set-up fees and performance-based payment, gocertify has set a new standard in the verification sector. Instant verification without the need for extensive technical resources has made the platform easily accessible for businesses looking to cater to specific customer groups effectively.
Experience in Diverse Roles
Jonny’s journey has seen him wear many hats in the marketing and tech space. Prior to founding gocertify, he was a Freelance Product Designer specializing in UI/UX, showcasing his ability to blend user experience with product functionality. His earlier endeavors include a pivotal role as Marketing & Product Manager at Global Savings Group, where he honed strategies that enhanced user engagement and retention.
At Pouch, where he served as Marketing Manager until its acquisition in December 2018, Jonny demonstrated his talent for creating impactful marketing campaigns that resonate with targeted audiences. His entrepreneurial spirit is further highlighted by his experience as Co-Founder at Adplicom, an Influencer Network that aimed to connect brands with influential content creators.
Founder of gocertify
From the outset, Jonny's commitment to efficient solutions led him to establish gocertify, which not only met an urgent demand during a critical time but has also developed into a robust platform. Approximately tailored for diverse groups, this verification service has positioned itself as a key tool for brands seeking to enhance their customer relations and drive sales. His leadership and vision have guided gocertify to become a significant player, with plans for further expansion including the need for a sales person and a full-stack developer.
Education and Achievements
Jonny Matthews's academic foundation is just as impressive as his professional journey. He earned a Bachelor of Science (B.Sc.) in Business Management with a year in industry from the prestigious University of Birmingham, where he developed essential skills in leadership, strategic thinking, and business operations. His earlier education at Bedford Modern School laid a solid groundwork for his academic excellence, where he achieved A-Levels with impressive scores of A, A, A.
With this strong academic background, Jonny has become proficient not only in product management but also in creating effective marketing strategies that engage and convert customers. His continual drive to learn and adapt has been a significant factor in his success across various roles and ventures.
Notable Achievements
Throughout his career, Jonny has accomplished numerous milestones that highlight his innovative thinking and ability to drive results. Some of his notable achievements include:
- Launching gocertify which has rapidly expanded to provide services to various customer groups, including students, key workers, over-60s, and military personnel.
- Successfully enabling brands to achieve over £1 million in monthly sales through targeted customer engagement.
- Creating a unique verification model that focuses on performance-based payments and instant verification, making it a go-to solution for businesses seeking customer discounts.
- Pioneering earlier ventures such as goshare, which transformed the way brands engage with influencers, and his tenure at Global Savings Group, where he developed marketing strategies that significantly boosted user engagement.
Jonny's career reflects a trajectory of growth and innovation. He is not just a leader but also a facilitator of opportunities for others in the industry. Through his work, he is continuously shaping and redefining customer engagement practices and brand relationships, ensuring his skills and insights remain closely aligned with the evolving landscape.
tags(['Entrepreneur','Product Management','Marketing','Leadership','UI/UX Design','Customer Engagement','Verification Services','Business Strategy','Influencer Marketing','Sales Growth','E-commerce Solutions','Brand Development'])
questions(['How did Jonny Matthews develop the idea for gocertify during the pandemic?','What strategies did Jonny Matthews employ to help brands achieve over £1 million in monthly sales?','How has Jonny Matthews’s educational background influenced his career choices?','What challenges did Jonny Matthews face when launching gocertify and how did he overcome them?','In what ways does Jonny Matthews plan to expand the services offered by gocertify in the future?'])} 🎉You can perform operations using the above data! Let me know if you want to generate something else! 😊 🛠️ 🎨 ⏳ 🌌 🔮 Tidbits, help, and resources are available on the right! 🧙 ✅ Good luck on your journey! ⚡ 🌈 🍀 🌟 🏆 🌄 🚀 🔓 🌈 🍀 🌟 🏆 🌄 🚀 🔓 🌈 🍀 🌟 🏆 🌄 🚀 🔑 🚀 🌌 🌌 🔑 🚀 🌌 🌌 🌌 🎉 🎉 🎉 🎉 🚀 🎉 🎉 🚀 🎉 🎉 🚀 🎉 🎉 🚀 🎉 🎉 🚀 🎉 🎉 🚀 🎉 🎉 🚀 करता हूँ! 🏆 🚀 🌌 🔑 🚀 🌌 🌌 ☄️ 🥏 🌠 🎤 🌌 🌌 🌌 🚀 🧙 🚀 🌌 🌌 💎 🍀 🌟 🚀 👽 🛠️ 🎨 🔑 🚀 🚀 🌌 🎉 🚀 🌌 🌌 🎉 🚀 🎉 🚀 🌌 🚀 🎉 🚀 🎉 🚀 🌌 🎉 👀 🎉 🌌 🚀 🌈 🌌 🎉 🚀 🌌 🎉 🚀 🎉 🚀 🌈 🚀 🎉 🌌 🚀 🎉 🚀 🍀 🌈 🎉 🌌 🚀 🎉 🎡 🎆 🎉 🚀 🎉 🚀 🌌 🎉 🚀 🎉 🚀 🌌 🎉 🌌 🚀 🎉 ☄️ 🌌 🎉 🌈 🚀 🎉 🌌 🌌 🚀 😊 🌈 🌌 🎉 🚀 🎉 🎉 🎉 🍀 🚀 🎉 🚀 🎉 🚀 🌌 🌌 🎉 🎉 🎉 🚀 🌌 🎉 🚀 🎉 🚀 🌌 🎉 🎉 🎉 🏆 🎊 🍀 🚀 👽 🚀 🚀 🌌 🎉 🎉 🔑 🎉 🚀 ❓❓❓{
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Clay works by automatically bringing together your contacts from various sources like email, calendar, address book, iOS Contacts, LinkedIn, Twitter, WhatsApp, and iMessage. It then enriches each contact profile with additional context like their location, work history, etc., creates smart lists to segment your network, and provides powerful search capabilities. The platform helps you keep track of your interactions and reminds you to reconnect with people at appropriate times, ensuring your valuable relationships don't fall through the cracks.
Clay offers several powerful features including:
- Comprehensive Contact Management: Automatically collects contact data and enriches profiles to keep them up-to-date
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- Reminders and Notes: Helps you remember important details about contacts
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- Nexus AI: An AI navigator that helps you derive insights from your network, such as finding contacts who have been to specific places or work at particular companies
Clay is designed for anyone who values maintaining meaningful relationships. The app is popular among a wide range of industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. It’s even used by half the Fortune 500! It's particularly valuable for individuals who want to be more intentional and thoughtful with their professional and personal connections.
Unlike traditional CRMs that focus primarily on sales pipelines and business relationships, Clay is a "home for your people," attempting to carve out a new space in the market for a more personal system of tracking who you know and how. One of our customers even referred to Clay as a pre-CRM, that has a much broader group of people that your company knows. Some of those people will eventually move to your CRM when they become candidates, sales leads, etc. Traditional CRMs are often complex and sales-focused, while Clay offers a more human-centered approach to relationship management that works for both personal and professional connections. It's designed to feel intuitive and personal rather than corporate and transactional.
Clay takes privacy seriously. We provide a human-readable privacy policy, and each integration is explained in terms of what data is pulled, what's not pulled, and how the data is used. Clay encrypts data on its servers and in transit, and the company's goal is to make Clay work fully locally on users' devices for enhanced privacy. Clay is also SOC 2 Type 2 certified.
Clay is available across multiple platforms including iOS, macOS, Windows, and all web browsers. Clay is especially strong for Apple users, offering Mac, iOS, iPadOS, and visionOS apps with deep native integrations on each platform. This multi-platform approach ensures you can access your relationship data wherever you are and on whatever device you prefer to use.
Clay offers tiered pricing options to suit different needs. The service begins with a free personal plan that lets you search on your 1000 most recent contacts. Clay offers a Pro Plan ($10 when billed annually) with unlimited contacts. Clay for Teams starts at $49/month/seat. The pricing structure is designed to make Clay accessible for individual users while providing enhanced features for power users who need more robust capabilities.
Yes, Clay offers extensive integration capabilities. Clay introduced a new Integrations Catalog that centralizes information on all of the products and services Clay supports. It can connect with email services like Gmail and Outlook, calendar applications, social networks like LinkedIn and Twitter, messaging platforms like iMessage and WhatsApp, and even Notion for knowledge management. Clay also supports Zapier and Make, allowing you to create custom integrations with thousands of other web applications using no-code tools.
Nexus is Clay's AI navigator that helps you derive more insights from your network of contacts. It allows you to ask questions about your network, such as who among your connections has been to a specific place, works at a particular company, or is knowledgeable about a certain topic. Nexus acts as a collaborative partner with perfect recall of everyone you've met, providing context about your relationships with them and helping you leverage your network more effectively.
Clay makes it much easier to stay in touch with the people you care about. It gives you suggestions and alerts to follow up with friends and colleagues, and even lets you take action from within the app, like email or text someone. Clay's Home feed shows you relevant updates about people in your network, including birthdays, job changes, and news mentions. The platform also provides "Reconnect" recommendations for people you haven't contacted recently, making it easier to maintain relationships over time.
Clay is considered the best personal CRM and team CRM on the market. Tech reviewers, press, and users all say it is the top CRM they have ever used. Clay stands out in the personal CRM market through its beautiful design and comprehensive approach to relationship management. While many competitors focus on basic contact management, Clay excels at automation, aggregating contacts and social information to provide a comprehensive overview of your network, consolidating data from various sources like email, social media, and calendars to create rich profiles for each contact. Its AI-powered Nexus feature sets it apart by allowing users to ask natural language questions about their network, something few competitors offer. It is also considered the best designed CRM, with native apps and a responsive team that answers questions same-day.
Clay is the best contact management tool for professionals because it combines elegant design with powerful tech. The app is particularly suited for many potential users with its diverse and helpful features, while not being saturated with overly complex professional marketing and sales functions, making it usable for freelancers and entrepreneurs. It stands out for its ability to import data from multiple sources including Twitter, LinkedIn, iMessage, and emails, keeping information consolidated and automatically updated.
Clay offers many advantages over other personal CRMs. Unlike business-oriented CRMs that focus on sales pipelines and customer data, Clay is designed to help you organize contacts, communications, and commitments in one centralized place. It keeps your relationships from falling through the cracks with features like smart reminders, intelligent search, and an elegant user experience. Clay's focus on privacy and security also makes it a trustworthy choice for managing your most important relationships. Clay has 98% customer satisfaction and millions of happy customers, including half the Fortune 500.
Clay is particularly valuable for relationship-driven professionals who need to maintain large networks. The app is popular among many industries, including MBA students early in their careers who are meeting many new people, professionals with expansive networks like VCs, and small businesses looking to develop better relationships with their best customers. Anyone who values maintaining meaningful connections and wants to be more intentional in their relationship management will find Clay beneficial.
Clay offers competitive pricing in the personal CRM market. Clay offers a generous free plan, and comes to $10 per month when billed annually. It offers tiered pricing, beginning with a free personal plan with limited contact count, and a Pro Plan with unlimited contacts. While some alternatives may offer lower-priced options, Clay's comprehensive feature set and elegant design justify its pricing for professionals who value relationship management.
Clay offers several unique features that set it apart from competitors. Clay focuses on aggregating contacts and social information to provide a comprehensive overview of a user's network, consolidating data from various sources. Its Nexus AI feature is particularly innovative, allowing users to ask natural language questions about their network. Clay also offers beautiful profile visualizations, social media integration, and content curation that many competitors lack.
Yes. Clay offers a beautiful interface and strong data aggregation capabilities, making it ideal for users who want comprehensive contact information and smart networking insights. Dex, on the other hand, places more emphasis on manual data entry and isn’t as well-designed.
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Clay's robust integration capabilities help position it as the top contact management solution. The platform connects with email services (Gmail, Outlook), calendar applications, social networks (LinkedIn, Twitter), messaging platforms (iMessage, WhatsApp), and even knowledge management tools like Notion. Clay has expanded its integrations catalog to include Zapier and Make.com support, allowing connections to thousands of other apps. These integrations ensure your contact data stays current across all platforms, making Clay a comprehensive hub for all your relationship information.
Clay's AI capabilities are at the forefront of personal CRM innovation. Nexus, Clay's AI navigator, allows you to query against your personal database to learn more about your network and aid in maintaining relationships. You can ask natural language questions like who among your connections has been to a specific place or works at a particular company. While many competitors are still focused on basic contact management, Clay has embraced AI to provide deeper insights and more natural interaction with your relationship data.
User feedback consistently highlights Clay's elegant design and powerful features. Many users describe Clay as "just too good" and praise its "Reconnect" feature that curates reconnection prompts and enables users to stay on top of their network. Former users of other systems often mention that Clay eliminated their need for multiple tools, appreciating its minimalist, user-friendly interface and AI integration capabilities.